Our Team

Our Management Team

Now, curious about who’s behind it all? Here’s some nuggets of information about the YQueue team!

Kevin Lee
Chief Executive Officer

Corporate Financier: 21 years, Mechanical Watch Collector, Often spotted in quirky sneakers

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George Lim
Director

Serial Investor and Entrepreneur: Over 30 years, Property investor: 14 years , Hobby: Building things and solving

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Damian Sim
Chief Strategic
Partnership Officer

Marketeer: 21 years, Egg Chef: 8 years, Volunteer: 11 years, Husband: 10 years, Father: 9 years

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Luke Vear
Chief Technology
Officer

Software Engineer: 10 years, Snowboarder: 9 years, SG Resident: 2.5 years, Daily Coffees: Too many

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Business Development & Marketing Teams

Zachela Lek
Senior Partnerships &
Marketing Executive

Social Media Enthusiast: 7 years, Taught Chinese, dances in Korean, but her thoughts are in pink and glitter.

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Geraldine Goh
BD & Marketing
Executive

Do not regret the steps you didn’t take

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Guinevere Woon
BD & Marketing
Executive

“Security is mostly a superstition. Life is either a daring adventure or nothing.” —Helen Keller

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Beth Toh
Business Development and Marketing Executive

Constantly craving for onigiri.

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Ivy Tan
Business Development and Marketing Executive

“Be water, my friend. “ – Bruce Lee

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Rachel Wong
Business Development and Marketing Executive

Just Cats and Coffee.

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